Adelaide Paint Co are a forward thinking painting and decorating company seeking to break traditions and stereotypes within their industry. A bold visual identity was needed that would set them apart from their competition and exhibit their high level of professionalism in their trade.
Rather than using paintbrush or paint bucket imagery that is typical to companies in the trade, a more conceptual approach was taken for this identity. A typographic logo was created using various fonts that have been stripped away in sections. Much like walls of a house that has undergone transformations over the years, the layers of past trends still remain beneath.